We only use natural foods to produce our alternative meat. Alternative meat production is ethical and does not harm animals.
Also, while one part of mankind consumes an excessive amount of food, discarding some of it as waste, half a billion people are starving around the world. In some parts of the world, there is no opportunity and no resources to create animal farms and processing plants, so many scientists and philanthropists think that plant-based meat is the only solution.
We support conscious consumption for the future of our children in a healthy world.